January 22, 2014 at 6:02 am #1266
I wanted to start a new thread to make plans (mostly for Weird City — let’s plan the trip more generally via e-mail) for Gamestorm. I had some ideas about marketing and making a splash there I wanted to share, and to start solidifying our plan.
A Big Poster
I can get these printed, inexpensively, through my work. For about $20 we can get a 2’x3′ poster on thick sign board. I feel like placing a poster like this on an easel would attract a ton of attention to our play tests etc. We could also have the signup for the e-mail list and business cards for the game on or affixed to the easel somehow, too — so even if we can’t chat with everyone, or folks are just walking by, they can grab a card and sign up. I attached a mockup draft for my concept.
We should order/go to the $1 store and buy a bunch of oversized rubber or plastic ants. We should either (a) hole punch and bread tie on Weird City/March business cards around their necks or (b) print March of the Ants stickers and stick them onto the ant bodies. We give play testers an ant after the game. We also strategically place them around the gaming hall and hotel throughout the weekend. There will be ants everywhere, and this will create a ton of buzz and physical presence for the game. Even more nerdy, we could have an assembly of the ants at some point where everyone that has an ant could come to a designated time/place where we raffle off some free copies of MotA and pimp our Kickstarter campaign. Alternatively, we could just do a raffle like this without the ant component.
Who doesn’t like a picnic?
Similar to above, we could do a mini-event/staged flash mob kinda thing where we tape a bunch of cheap plastic white and red checker table cloths to the floor of a hallway or side room and cause a scene while pimping the game and giving away ants etc.
Social media, huh?
Have a #MotA hashtag and tweet about play tests and Weird City shenanigans throughout the weekend. Maybe have a contest where people tweet photos of their novelty ants in “weird places” — and give the best photo from Gamestorm a free copy of the game. Also, that creates *great* content for the website.
Taking footage of play tests at the convention, just to get short (5-10 second) clips we could splice into the promo video would be great, as would testimonial type post-game interviews we could use snippets from.
Attachments:You must be logged in to view attached files.January 22, 2014 at 7:26 am #1270
Awesome ideas! I also think if you can find some good plastic centipedes at the dollar store, it might be worth getting those for the playtest (they’re still a stretch goal). The better the game feels, the more people will talk about it!January 23, 2014 at 1:10 am #1272
As soon as i finish the new cover art i will share a higher rez version. Yeah i really like the idea of hiding little bug toys all around game storm. Yippeeeeeee.
January 23, 2014 at 1:35 am #1275
- This reply was modified 4 years, 2 months ago by Ryan Swisher. Reason: yipppeeeeeeee
By the way, the writeup on that poster is really great! It’s very exciting and makes me want to play the game soooo much. Great job!
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